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The Agency Chronicles

Swiping Right on Social Media Engagement

Swipes and likes often claim the spotlight in any social media post, but it's essential to explore the deeper core of what truly defines a brand's presence—engagement. At Wollner, we've mastered a distinctive approach to social media that sets us apart from conventional social media firms and consultants. Our outlook is anchored in the brand's unique identity, and our mission is to cultivate authentic engagement by connecting with specific audiences who crave meaningful brand stories, transcending the mere pursuit of likes.


Before we delve into our distinctive approach, let's clarify what we mean by social media engagement. It's more than just the number of likes or followers. Engagement encompasses a wide array of interactions with your social media content, including likes, comments, shares, retweets, and more. It's the measure of how actively your audience participates with your brand on social platforms.


Too many brands fixate on accumulating likes. However, we believe that engagement rate is the true North Star. Engagement rate is the percentage of your audience that actively interacts with your content, and it's a more accurate indicator of how well your brand is resonating with your target audience.


For example, consider a metric on a Facebook business page called "People Talking About This," situated right next to the number of likes on the page. While “likes” represent your audience size, "People Talking About This" reflects how engaged that audience is. It includes actions such as liking, commenting, sharing, and other forms of interaction. A high engagement rate signifies that your content is not only seen but actively responded to.


At Wollner, our social media strategy is designed to prioritize engagement. We start by understanding your brand's identity and the audience you want to reach. Our approach revolves around the following principles:


Targeted Audiences: We identify and target specific audience segments that align with your brand's values and goals. By tailoring content to their preferences and interests, we create a more meaningful connection.


Meaningful Content: We craft content that sparks conversations and invites interaction. Whether it's thought-provoking questions, compelling stories, or visually appealing posts, we aim to create a genuine connection with your audience.


Conversation Starter: We don't just broadcast messages; we actively engage with your audience. Responding to comments, addressing concerns, and participating in discussions are key components of our approach.


Beyond Likes: While likes are certainly appreciated, we value other forms of engagement just as highly. Shares, comments, and direct messages are often more indicative of authentic interest and connection.


Social media platforms such as Facebook, LinkedIn, Instagram, Twitter, Pinterest, and others are more than just digital billboards for likes and follows. They are valuable touchpoints where you can create brand awareness, foster meaningful conversations, and build lasting relationships with your audience.


With Wollner, you get the best of both worlds—not just likes but engagement that matters. We understand that it's not about accumulating numbers; it's about creating a genuine connection between your brand and your audience. In a world where authenticity and meaningful interactions reign supreme, our unique approach to social media sets you on the path to true engagement success.

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