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CBB

California Business Bank

YOU DON’T NEED DEEP POCKETS TO PUT A Whole BRANCH IN YOUR PANTS

Wollner and California Business Bank (CBB) forged a dynamic partnership that seamlessly blended creativity and functionality. When CBB found itself in need of a last-minute 30-second commercial to promote their bank and digital banking services within 24 hours. After the initial rushed project, CBB attained Wollner for several other projects. Wollner rose to the occasion with the innovative campaign, "You Don't Need Deep Pockets to Put a Whole Branch in Your Pants." This mobile-centric campaign not only captured attention but also conveyed the essence of CBB's branchless, mobile-focused approach, making it both relevant and refreshingly original.


Beyond the commercial, Wollner Studios continued to contribute to CBB's branding efforts. The introduction of tutorial videos for the all-digital Virtual Vault Smart Safes showcased the studio's versatility, introducing a character named Carl B. Bolton (CBB) to make the content engaging and relatable. Wollner extended its support to CBB's customer communication strategies, humanizing the bank through letters and promotional materials. This personal touch was a distinctive feature, allowing CBB to connect with its audience on a more human level. In the realm of B2B banking, WollnerStudios played a pivotal role in their creative ideas of making CBB not just a financial institution, but a relatable and accessible partner, even providing customers with the unique opportunity to reach out to the CEO directly.

"We have been working with Michael and his excellent team for over a year. We were introduced over a last-minute video advertising project which they created and produced in a few days and received rave reviews. Since then, we have relied on them for branding advice and new product development. A creative team that produces unparalleled work."

R. William Wilson,

President and Chief Executive Officer

California Business Bank

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