We began by pulling together two emerging trends – the lifestyle of the ‘upscale global nomad’ (people who love business and pleasure travel) and the demand for boutique hotels, restaurants and other upscale amenities and products.
Then we came up with new publishing concepts like the ‘anti-cover’ – it’s a cover, but not like any magazine cover you’ve ever seen, ‘book style’ layouts for features, and a strong ‘full-page push’ for ads and advertorials. We also reintroduced the lost art of photo-journalism with dazzling images and a first-person personal writing style.
MAGAZINE DESIGN
REST Magazine is a new upscale magazine that puts the spotlight on boutique hotels, green resorts, cool spas, hot restaurants, and killer fashion. The magazine is differentiated not only by its compelling design but also by its ability to establish an emotional connection with readers by catering to their psychographics rather than demographic profile.
The anti-cover concept:
The concept was simple; REST, RELAX... just the opposite of all the other magazines out there which are fighting to scream the loudest with colors and pictures. In a circus of color the REST cover stands out. We are different and the cover has to reflect that as well. Each issue will have a different color and texture.
WollnerStudios named, designed and produced the magazine for W2B Publishing LLC based in Los Angeles, CA. The magazine was unveiled during the 2008 Lodging Conference held in Scottsdale, AZ in September to much appreciation. Michael K. Wollner was a speaker and WollnerStudios a sponsor for the event.
WEBSITE DEVELOPMENT
