Marriott Los Angeles Downtown

Website Development, ads and more.

We were commissioned by the owners of the Marriott Los Angeles Downtown to ignite an exciting subbrand for this well-known landmark downtown hotel.

The challenge was retaining the posture of the high-profile core brand while blending it with local initiatives that the ownership saw as vital to the future growth of the property. In addition, we had to stay away from too many actual photos of the exterior and interior of the property since the hotel will be undergoing a major renovation. Ownership sought to maintain historically steady transient business while enticing Los Angeles' strong ethnic markets to view the hotel as an extension of their community. After months of study, it was Michael Wollner's insight on services that generated a trademark tagline: "You're not a Stranger Here."

The tagline was designed to explicate a specific and unique relationship with all of the hotel's guests. It didn't matter how guests arrived (locally or long distance), the idea was to enlarge a positive reflection on the entire experience of being a guest at this hotel. It was also reminiscent of the core brand promise of the "Marriott Way" while emphasizing the fact that the hotel is local and that it caters to local markets, offering a familial touchpoint that communicates continuity of service beyond normal expectations.

The main touchpoint for us became the human touch. Using the employees as part of the hotel marketing turned into a success both internally for the employee moral, and externally for guests.

WEBSITE DEVELOPMENT

"MIchael K. Wollner has really brought something new and valuable to the Marriott Downtown Los Angeles with their new sub-brand for our hotel. "The Local Touch" and "You are not a stranger here" has brought a global brand to the local market place in a creative and profitable way. His involvement in everything from the website to Funding Proposals and PIP development has been outstanding. I cannot say enough good things about our dealings with Wollner Studios, and am more than willing to talk to anyone who wants to know more about what they have done for us."

Gary H. Bedian
representing the owners of Marriott Downtown Los Angeles.
(310) 597-5823 gbedian@mac.com

Marriott Los Angeles Downtown

The Marriott Los Angeles Downtown is a stunning 14-story mirrored-glass tower with 400 deluxe guest rooms and 69 suites. This is one of the few Los Angeles luxury hotels that has floor-to-ceiling windows for a breathtaking panoramic view of the Los Angeles skyline.

ADS AND MORE




The project included:
Concept and Strategy Development, website development, ads, newsletters, key holders, welcome packages and more.