Laguna Woods Village

Logo Development, Corporate Identity (Not website)

"Wollner embraced the difficult challenge of re-branding a 40-year-old “active adult” community, and produced a product that is fresh, current, attractive and appropriate for the client. The new Laguna Woods Village logo, an elegant stylized green leaf, reflects the vitality and strength of the community. The Wollner team was professional and responsive to the client’s desires in providing a comprehensive re-branding strategic plan. The final product was nothing short of perfection, and the presentation was outstanding. Thank you, Wollner Studios!"

Wendy Bucknum CMCA, AMS, CACM
Governmental & Public Affairs Manager Professional Community Management, Inc Agent for Laguna Woods Village


LOGO DEVELOPMENT

Laguna Woods Village

Laguna Woods Village is a 55+ age-restricted gated community for the active lifestyle. It is located on 2,100 acres of rolling hillsides just minutes from the Laguna Beach coastline. Voted Best Retirement Community in Orange County, Southern California, by the Orange County Register once again in 2009!

Wollner was commissioned on by the GRF to create a new ‘brand’ for Laguna Woods Village; one that would replace the former Globe but also one that reflected all tastes and sensibilities of the residents. Wollner was directed to produce an array of images and engage the community in various ‘focus groups’ that would help guide the design process.

The focus group asked Wollner to consider certain aspects of the Village and helped target the initial design phase.

After several months of working with WollnerStudios, the GRF board approved the new logo and asked Wollner to begin the process of implementing the design throughout the community in the form of signage, clothing, and marketing materials.



The project included:
Concept and Strategy Development, focus groups, logo development, signage, implementation, newsletter, stationary, vehicle graphics and more.