Goltens' adventure began in 1940 when Norwegian ship engineer, Sigurd Golten, established a small workshop in Brooklyn, New York, to carry out marine engine repairs. Customers knew then – and they know now – they can call on Goltens any time, day or night, to avoid costly downtime when problems arise.
The brochure was created based in the original start date during World War II, and needed an angle that could show their strength within crisis management as well as their experience. The idea came after a good strategy session; "When your business starts during turbulent times, crisis management comes naturally."
- it's all about the people - "Our number one resource. Your number one resource."
Working together with Managing Director, Cato Espero, was essential to the success of these projects. Utilizing his knowledge and our strategy process, we created a unique synergy effect and a new creative direction. The brochure was designed as an 11" x 8.5" landscape format with spiral binding. The optional brochure title was:
"You call it an emergency. We call it routine. - From the middle of the Pacific to the highest mountain there's not much we haven't seen."
Every title in the brochure was created specifically to emphasize our strategy and each area of expertise. With a total of 12 pages, the brochure was just the right size.
Goltens is a leading provider of specialized repair, maintenance, reconditioning services and trading of engineering components for the marine industry.
As part of the project we also created some templates for their newspaper and specialty magazine ads within the same creative concept.
