"Michael Wollner and his team were able to take a struggling product, and within a very short period of time analyze and create a program that truly sent the message to our customers we wanted, but managed to boost the spirit of the entire team in the process. We saw not only direct increases in trackable profits, but were recognized by our competitive set for capitalizing on our uniqueness that Wollner Studios identified for our resort. Thank you for your energy, efforts and results!"
Steve Tremewan
General Manager CalNeva Resort Lake Tahoe.
ADS AND MENUS
Frank Sinatra owned the Resort from 1960 to 1963, along with his associates “Wingy” and “Skinny” and built the now famous Celebrity Showroom and installed a helicopter pad on the roof in an attempt to make access easier for hiss colleagues and guests appearing at the Cal Neva Resort during the summer months. Hollywood followers were enamored with Sinatra and the “Rat Pack”, an unforgettable fraternity that linked itself with the White House through Peter Lawford. Dean Martin, Sammy Davis, Jr., Juliet Prowse and Marilyn Monroe (among others) “sang for their suppers” in the Celebrity Showroom while politicians and Hollywood stars played at the tables and in the private cottages overlooking Lake Tahoe.
The project included:
Concept and Strategy Development, Corporate ID/Branding, menus, ads and more.
