"As a regional Insurance Agency, we found the task of creating a marketing theme and identity nearly impossible. We had spent many hours searching for a marketing individual/agency that helped us understand what we are about and what we stand for. Most people we spoke to never took time to understand what we are about and what made us unique. Every time a consultant was brought in it seemed that we were getting the same tired, retread options.." After many frustrating meetings, I had the opportunity to meet through a mutual friend, Michael Wollner - and our marketing identity process took off. " Mike Bowermaster.
BEFORE THE MAKEOVER.
After 50 years in business Bowermaster and Associates felt the need to update their faded visual and corporate image. Every material they had was different, and the lack of consistency tarnished their brand. It was time for a serious makeover.
"As a regional Insurance Agency, we found the task of creating a marketing theme and identity nearly impossible. We had spent many hours searching for a marketing individual/agency that helped us understand what we are about and what we stand for. Most people we spoke to never took time to understand what we are about and what made us unique." - Mike Bowermaster
Logo Evolution. Redesigning a 50 year old logo touches upon a lot of emotions, so we decided early to keep the spirit of the old signature, and evolve it rather than redesign it. And by still using a hand-drawn signature, we kept the personal feel that was so important to have.
AFTER THE MAKEOVER.
Bowermaster and Associates is a California-based insurance management organization with local, regional, national, and international clientele and insurance markets.
AFTER THE MAKEOVER.
"We are extremely excited about our new direction and excited with what we have created with Michael’s assistance and incite." - Mike Bowermaster.
The Corporate and Visual Identity Design Project included:
Concept and Strategy Development, logo design (logo evolution), letterhead, business cards, presentation portfolios, envelopes, newsletter,personal note cards, personal stationary, typography and other miscellaneous elements.
